In 2020 we will celebrate 50 years of trade relations between ITALY and CHINA, relationships that mark a consolidated growth over the years, growth that in 2019 amounted to 6.5% compared to the previous year. Government and Diplomatic institutions have planned events and activities that will facilitate the consolidation of relations between the two countries and will foster their development and growth.


The idea is very simple. Taking advantage of our experience in the sector and our structures, you can virtually open your international trading activity in China.
The support of our Italian product managers and Chinese merchandisers, the search for the best manufacturer, the verification of compliance with ethical standards, the quality/price ratio, quality control, our supply chain, certifications, are the services that will be made available to our affiliates.
You will have our management system at your disposal from which to draw information on thousands of articles, make offers to your customers, establish the references to propose, decide the margin and thus determine your profit, sharing with us 50% profits.


China-Wi offers you the chance to become an expert in international trading in a few months, with particular reference to China, putting at your disposal our 20 years of experience, our resources and our structures.

  • Brand belonging to a market leader group
  • Long-time experience
  • Use of a reserved area in the group's management system to draw on the information of thousands of products, view the group's purchase prices, minimum order quantities and generate your offers, deciding selling prices and your earnings
  • Assistance from our product managers in your negotiations
  • Assistance from our Chinese merchandisers at various trade shows in China
  • Use of offices in Rome and Shanghai to organize meetings and meetings with your customers
  • A training period with our internal staff in the offices of Rome or Shanghai
  • National exclusive on your customers
  • Internal quality control with reports, images and videos to present to your customers


The franchisee's business consists of looking for potential customers in his area, who may be interested in products already treated on behalf of other customers of the China-Wi group. The same product can be customized and produced under the brand of the new customer. The affiliate will also have the task of managing all the contacts in his area: his clients, those he will receive through our institutional channels or who will be reported by other partners. The affiliate will be able to use China-Wi as his own purchasing office to integrate his national purchasing office.


  • Residence in the area of competence
  • General culture
  • Commercial preparation
  • Compliance with agreed targets
  • Compliance with Group policies


  • Entrance Fee: 14.500 euros
  • Royalty: none
  • Rome and Shanghai office availability - Daily fee: max € 200
  • Opening and searching for new categories or special products: max € 500
  • Contribution to Social and Web Marketing campaigns: 150 euros per month